Free lesson preview · Professional judgment & HEV
The value benchmark.
Asking price is a starting point.
HEV is the professional's reasoned market-value opinion.

What is HEV?
Highest Estimated Value is the NEGOTIATOR® professional's highest realistic market-value opinion for the target property, informed by market and property analysis.
It can be above, equal to or below the list price. It is the benchmark for measuring price savings, not a guaranteed sale price or a substitute for an appraisal.
ILLUSTRATIVE EXAMPLE · NOT A GUARANTEED OUTCOME
- Professional's HEV
- $500,000
- Final negotiated purchase price
- $490,000
- Price component of GAP
- $10,000
Other eligible benefits must be documented and reviewed separately. Asking-price reductions alone do not establish the GAP.
Check your understanding.
Educational information only, not valuation, legal, tax, lending or brokerage-compliance advice. Signed agreements, local requirements and brokerage policy govern. Savings are not guaranteed.
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